ANGLICISMS IN THE GERMAN LANGUAGE

Abstract

The article examines the problem of the growing negative influence of the English language on the German language, the excessive use of the anglicisms in the German speech, especially in the youth environment, not always conditioned loan of words or the creation of artificial English words inside the German language, which threatens the loss of its individuality and keeping as a cultural heritage.

References

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Publication history

• Published: June 10, 2015.

Keywords

• англицизмы
• глобализация
• заимствования из английского языка
• экономика
• реклама
• коммуникация
• anglicisms
• globalization
• loan words from the English language
• economics
• advertisement
• communication

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© 2015 The Author(s)
© 2015 Gramota Publishing, LLC

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Creative Commons Attribution 4.0 International (CC BY 4.0)