SPECIFICITY OF REPRESENTING THE IDEOLOGEME “WESTERN VALUES” IN THE AMERICAN MEDIA DISCOURSE (BY THE MATERIAL OF THE ENGLISH LANGUAGE)

Abstract

The article aims to describe the specificity of the WESTERN VALUES concept representation in the American media discourse and to prove that this mental phenomenon is an ideologeme widely used by the western mass media to exercise manipulative influence. The author analyses textual realization of the ideologeme “western values” with a view to identify its cognitive specificity. In the author’s opinion, further research should be focused on analysing the discourse through the lenses of realization of ideologemes as mental concepts creating ideological space and influencing the formation of social identity.

References

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Author information

About this article

Publication history

• Received: October 8, 2019.
• Published: December 31, 2019.

Keywords

• идеологема
• концепт
• когнитивная лингвистика
• манипулятивные стратегии и тактики
• пропозиция
• пресуппозиция
• ideologeme
• concept
• cognitive linguistics
• manipulative strategies and tactics
• proposition
• presupposition

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© 2019 The Author(s)
© 2019 Gramota Publishing, LLC

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Creative Commons Attribution 4.0 International (CC BY 4.0)