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Philology. Theory & Practice
  • Original research article
  • August 31, 2020
  • Open access

Opposition “the Native - the Outsider” in the Russian and Czech Presidential Debate Discourse as Means to Develop Persuasive Strategy

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Abstract

The article considers the use of the persuasive strategy in the modern presidential debate discourse in Russia and Czechia. Scientific originality of the study involves application of a pragma-linguistic analysis to compare the Russian and Czech political discourse. The findings indicate that the political leaders of Russia and Czechia use the binary opposition “the native - the outsider” to exert manipulative influence on the audience. Inclusive “we” is used to emphasize the speaker does not separate himself from the society and shares aspirations of the people, and when the orator wants to distance himself from the “oppositional sector” he uses exclusive “we”.

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Author information

Valentina Nikolayevna Neiman

Khanty-Mansiysk State Medical Academy; Ugra State University

About this article

Publication history

  • Received: May 31, 2020.
  • Published: August 31, 2020.

Keywords

  • стратегия убеждения
  • дискурс предвыборных дебатов
  • бинарная оппозиция «свой/чужой»
  • русский язык
  • чешский язык
  • прагмалингвистический анализ
  • persuasive strategy
  • presidential debate discourse
  • binary opposition “the native - the outsider”
  • Russian language
  • Czech language
  • pragma-linguistic analysis

Copyright

© 2020 The Author(s)
© 2020 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)