PARODY TONALITY: DEFINITION AND CHARACTERISTICS

Abstract

In the article such type of communicative tonality as parody tonality is considered. As the material for the research the texts of institutional and person-oriented types of discourse were chosen. The analysis of the material confirmed that parody tonality has the specific ability to use the distinctive features and means of other tonalities with the purpose of their imitation.

References

1. Карасик, В. И. Языковые ключи [Текст] / В. И. Карасик. - Волгоград: «Парадигма», 2007.
2. Пирогова, Ю. К. Стратегии коммуникативного воздействия в рекламе: опыт типологизации [Электронный ресурс] / Ю. К. Пирогова. - Режим доступа: http://www.dialog-21.ru/Archive/2001/volume1/1_31.htm

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Publication history

• Published: June 9, 2008.

Keywords

• коммуникативная тональность
• пародийная тональность
• институциональный дискурс
• личностно-ориентированный дискурс
• communicative tonality
• parody tonality
• institutional discourse
• person-oriented discourse

Copyright

© 2008 The Author(s)
© 2008 Gramota Publishing, LLC

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Creative Commons Attribution 4.0 International (CC BY 4.0)