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Philology. Theory & Practice
  • Original research article
  • July 20, 2010
  • Open access

COMMUNICATIVE STRATEGY OF INITIAL SYNTACTIC EXTRA-POSITION IN ADVERTISING SPHERE OF INTER-CULTURAL CONTEXT

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Abstract

The article reveals the contents of the notion initial syntactic extra-position and its interpretation in advertising sphere of inter-cultural context by the example of the German and Russian languages. Special attention in the article is paid to the deep process of advertising genre formation by the example of extrapolated structures and to the objective side of the process behaviour - functioning in inter-cultural context.

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Author information

Natalya Ivanovna Gaydukova

Belgorod State University

Larisa Vladimirovna Tsurikova

Belgorod State University

Elena Vyacheslavovna Kalyuzhnaya

Belgorod State University

Tatyana Vladimirovna Petrunova

Belgorod State University

Elena Nikolaevna Bocharova

Belgorod State University

About this article

Publication history

  • Published: July 20, 2010.

Keywords

  • начальная синтаксическая экстрапозиция
  • рекламный текст
  • межкультурный контекст
  • initial syntactic extra-position
  • advertising text
  • inter-cultural context

Copyright

© 2010 The Author(s)
© 2010 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)