BLEND-MODELS OF VERBAL TRADEMARKS
Abstract
The author for the first time provides the description and classification of blend models of verbal trademarks in terms of cognitive linguistics, describes blending as one of the important ways of word formation, ascertains its linguistic and cognitive nature, shows that occurring blends are often based on the semantics of a word-donor in order to give an idea of the described phenomenon by means of a formed blend, and tells that the relevance of such blend-model is confirmed by the growing recurrence of its use in modern brand-naming.
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About this article
Publication history
- Published: July 31, 2013.
Keywords
- когнитивная лингвистика
- бренд-нейминг
- когнитивная модель
- блендинг
- cognitive linguistics
- brand naming
- cognitive model
- blending
Copyright
© 2013 The Author(s)
© 2013 Gramota Publishing, LLC