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Philology. Theory & Practice
  • Original research article
  • December 12, 2013
  • Open access

REFRAMING AS INFLUENCE MEANS IN COMMUNICATION ON ECOLOGICAL THEMES

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Abstract

The article is devoted to the analysis of reframing process in commercial organizations marketing campaigns aimed at improving the image of goods and manufacturers. Within ecological communication the frames Free Market vs. Environment and Jobs vs. Environment and manipulative communication strategies and tactics with eco-component are examined. Contentious discursive space is analyzed by the example of the anti-ecological program of the oil corporation ExxonMobil.

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Author information

Elena Valentinovna Babyre

Taras Shevchenko National University of Kyiv, Ukraine

About this article

Publication history

  • Published: December 12, 2013.

Keywords

  • фрейм
  • рефрейминг
  • концепт
  • экологический дискурс
  • эко-компонент
  • манипулятивная стратегия
  • манипулятивная тактика
  • свободный рынок
  • frame
  • reframing
  • concept
  • environmental discourse
  • eco-component
  • manipulative strategy
  • manipulative tactics
  • free market

Copyright

© 2013 The Author(s)
© 2013 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)