“MIRRORING” AND “INFECTION” AS TECHNIQUES OF COMMUNICATIVE STRATEGY OF PERSUASION
Abstract
The article is devoted to describing the communicative strategy of persuasion and analyzing the techniques “mirroring” and “infection” realized within its framework. “Mirroring” and “infection” are the techniques realized in different types of communication. On the basis of the conducted linguistic analysis the author claims that the techniques “mirroring” and “infection” can serve as elements of the communicative strategy of persuasion.
References
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Author information
About this article
Publication history
- Published: January 1, 2015.
Keywords
- коммуникативная стратегия убеждения
- речевое воздействие
- риторический приём
- «отражение»
- «заражение»
- communicative strategy of persuasion
- verbal influence
- rhetorical technique
- “mirroring”
- “infection”
Copyright
© 2015 The Author(s)
© 2015 Gramota Publishing, LLC