RU
Philology. Theory & Practice
  • Original research article
  • March 1, 2015
  • Open access

STRATEGIES AND TACTICS IN B. OBAMA’S ELECTION SPEECHES (BY THE EXAMPLE OF PUBLIC APPEARANCES OF THE CURRENT US PRESIDENT DURING THE RE-ELECTION FOR THE SECOND PRESIDENTIAL TERM)

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Abstract

In the article the strategies and tactics of the current US president Barack Obama by the example of his public appearances during his re-election for the second presidential term are considered and analyzed. The author comes to conclusion that the election campaign of Barack Obama in 2012 was successful owing to the use of argumentation and self-presentation strategy.

References

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Author information

Polina Sergeevna Akinina

Vladimir State University named after Alexander and Nikolay Stoletovs

About this article

Publication history

  • Published: March 1, 2015.

Keywords

  • тактика солидаризации
  • тактика отождествления
  • тактика иллюстрирования
  • тактика акцентирования положительной информации
  • стратегия аргументации
  • стратегия самопрезентации
  • solidarity tactics
  • identification tactics
  • illustration tactics
  • tactics of the positive information emphasis
  • argumentation strategy
  • self-presentation strategy

Copyright

© 2015 The Author(s)
© 2015 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)