Contents March 1, 2015 Open access 2015. Issue 3-3 All issues Top Varia STRATEGIES AND TACTICS IN B. OBAMA’S ELECTION SPEECHES (BY THE EXAMPLE OF PUBLIC APPEARANCES OF THE CURRENT US PRESIDENT DURING THE RE-ELECTION FOR THE SECOND PRESIDENTIAL TERM) P. S. Akinina PRIORITY OF MEANING-GENERATIVE ACTIVITY IN FOREIGN LANGUAGE ACQUISITION A. T. Anisimova STYLISTIC TROPES AND FIGURES IN THE ARTICLE OF F. I. BUSLAEV “THE MONUMENT TO THE MILLENNIUM OF RUSSIA” O. A. Astaf'eva T. A. Koloskova SPEAKER’S SOCIAL STATUS AND ITS PHONETIC CORRELATES E. A. Babushkina THE DEVELOPMENT OF THE METHODS OF LISTENING SKILLS CONTROL IN THE USA IN THE SECOND HALF OF THE XX CENTURY S. R. Baluyan FUNCTIONAL ROLE OF COMMUNICATIVE MEANS DURING FORMATION OF THE COMIC IN MOVIE EPISODE (BY THE EXAMPLE OF V. BASOV’S ROLE IN FILM “WALKING THE STREETS OF MOSCOW”) A. I. Baranova-Yarbro BASIC TYPES OF SYNONYMS IN THE KABARDINIAN-CIRCASSIAN LANGUAGE B. C. Bizhoev M. K. Tokmakova ARCHETYPICAL CONCEPT AND SYMBOL AS SYNERGETIC SYSTEMS I. A. Bogdanova I. V. Zvezdakova RELIGIOUS AND SYMBOLIC SEMANTICS OF THE IMAGES OF BIRDS IN THE POETRY BY H. HESSE AND I. BUNIN A. I. Bolovina SOUND CODES IN ADVERTISING N. F. Bol'shakova P. A. Ermakova CONCEPT “СЫЛГЫ/HORSE” IN PHRASEOLOGICAL UNITS OF THE YAKUT LANGUAGE A. P. Vasil'eva PHONETIC FEATURES OF THE GULADTYNSKII PATOIS R. R. Gusaeva THE USE OF INTERACTIVE TEACHING METHODS IN THE ENGLISH LANGUAGE CLASSES P. I. Daitova N. U. Aligadzhieva SKILLS OF AUDIO-VISUALIZATION AS ONE OF THE AIMS OF FOREIGN LANGUAGE PROFICIENCY OF STUDENTS FROM LINGUISTIC DIRECTIONS OF TRAINING S. O. Daminova VISUAL TEACHING AIDS DURING THE LESSONS OF RUSSIAN AS A FOREIGN LANGUAGE: NEW TECHNOLOGIES FOR A NEW GENERATION T. A. Danilevskaya TAKING INTO ACCOUNT THE PECULIARITIES OF CROSS-CULTURAL BUSINESS COMMUNICATION WITH THE REPRESENTATIVES OF THE COUNTRIES OF THE ASIAN-PACIFIC REGION IN THE BUSINESS FOREIGN LANGUAGE TEACHING V. V. Datsyuk NATIONAL SPECIFICS OF PERCEIVING GENDER DIFFERENCES OF THE PHRASEOLOGICAL UNITS WITH THE COMPONENTS “WOMAN” AND “MAN” E. E. Dolgaleva MEANS FOR MANIFESTATION OF THE CONCEPT “NOBILITY” IN THE RUSSIAN AND ENGLISH LANGUAGES G. A. Duisebaeva SEMANTIC AND LINGUO-CULTURAL FEATURES OF PERSONAGES’ ATTRIBUTIVE CHARACTERISTICS IN THE RUSSIAN FAIRY TALES ABOUT ANIMALS Y. V. Eliseeva MOTIVE OF STATUE AS A MARKER OF THE GERMAN CHRONOTOPE IN SASHA CHORNY’S POETRY S. S. Zhdanov ON THE CORRELATION OF THE NOTIONS “EXTENT OF LOAN WORDS FUNCTIONING” AND “RICHNESS OF THE RUSSIAN LANGUAGE” IN THE TEXT OF THE RUSSIAN THINKERS AND POETS OF THE XVIII-XIX CENTURIES S. S. Izyumskaya M. A. Akopyan MORPHOLOGICAL AND SYNTACTIC INDICATORS OF DEFINITENESS OF NOUNS IN DIFFERENT GENRES OF MODERN PRINTED MEDIA I. M. Katsitadze N. V. Khristianova INSTRUCTING IN POLITICAL COMMUNICATION A. S. Kinderknekht GENDER DIFFERENCES IN THE TACTILE BEHAVIOUR (BY THE MATERIAL OF THE ENGLISH “EVERYDAY” ANECDOTES) A. T. Knyazyan FEATURE FILM AS DISCOURSE A. V. Koryachkina FICTION OF THE MARI PEOPLE IN THE CONTEXT OF SCIENTIFIC DEBATES ABOUT THE PRINCIPLES OF PERIODIZATION IN THE HISTORY OF NATIONAL LITERATURE R. A. Kudryavtseva THE MEANING OF THE ANCIENT ROOT ЙОҤ= IN THE LANGUAGE OF THE TUNDRA YUKAGIRS G. N. Kurilov TRANSLATION ANALYSIS IS A BASIS FOR QUALITY TRANSLATION (BASED ON THE TEACHING EXPERIENCE IN A NON-LANGUAGE HIGHER EDUCATION ESTABLISHMENT) O. P. Lazareva GENRE OF A REPORTAGE IN THE FRENCH MILITARY PERIODICALS (BY THE MATERIAL OF THE MAGAZINE “TERRE INFORMATION MAGAZINE”) E. V. Larchenkova THE PROBLEM OF CREATIVITY IN THE CONSPIROLOGICAL HISTORICAL AND PHILOSOPHICAL WORLDVIEW A. M. Lobin THE ROLE OF SELF-GUIDED WORK OF STUDENTS OF THE HUMANITIES IN THE FORMATION OF KEY COMPETENCES IN THE STUDY OF A FOREIGN LANGUAGE E. A. Loginova MAIN STAGES OF STUDYING THE OSSETIAN LANGUAGE Z. N. Malieva THE FUNCTIONS OF BORROWINGS IN THE GERMAN ABBREVIATIONS OF THEMATIC MEGA-FIELD OF MANAGEMENT FROM THE PERSPECTIVE OF ONOMASIOLOGY T. S. Markova REPRESENTATION OF DIALECT SPEECH PECULIARITIES OF THE DON COSSACKS IN THE SECONDARY TEXT (BY THE MATERIAL OF M. A. SHOLOKHOV’S WORKS AND THEIR TRANSLATIONS INTO THE ENGLISH LANGUAGE) L. I. Miroshnikova THE STORY OF CAIN AND ABEL IN THE ENGLISH ROMANTIC DRAMATURGY OF THE FIRST QUARTER OF THE XIX CENTURY E. N. Mikhailenko LINGUISTIC AND EXTRALINGUISTIC ASPECTS OF TRANSLATION O. N. Morozova Z. N. Kazhanova LINGUISTIC PROBLEMS AND TEXTUAL STRATEGY IN THE NOVEL BY UMBERTO ECO “BAUDOLINO” O. Y. Mushtanova CONCEPT “NATIVE CITY” IN THE RUSSIAN, GERMAN AND VIETNAMESE CULTURES (EXPERIENCE OF EXPERIMENTAL STUDIES) D. F. Mymrina M. O. Abdrashitova THE CONCEPTUALIZATION SPECIFICITY OF SMART / STUPID PERSON IN IDIOMS (BY THE MATERIAL OF THE INGUSH AND RUSSIAN LANGUAGES) K. I. Nal'gieva ACTUALIZATION OF THE “IDEAL WOMAN” IMAGE IN THE PERFUME DISCOURSE OF THE RUSSIAN-LANGUAGE AND GERMAN-LANGUAGE ADVERTISING L. E. Ostapova PSYCHOLINGUISTIC DIFFERENTIATION OF SYNONYMOUS LEXEME A. V. Rudakova SEMANTIC POTENTIAL OF GRAMMATICAL METHODS OF CASES ARRANGEMENT M. A. Rybakov E. V. Trubeeva ABBREVIATIONS IN SYSTEM OF LEXICAL PARADIGM OF NOMINATIONS T. S. Sergeeva LEXICAL AND GRAMMATICAL MEANS OF REALIZATION OF DISTANCING POLITENESS STRATEGIES IN THE ENGLISH COMMUNICATIVE CULTURE O. S. Soldatova ASPECTS OF COMPARATIVE STUDY OF SUBSTANTIVAL ADJECTIVES L. I. Timofeeva TERMINOLOGY OF THE RANKS OF BRIDEGROOM’S PARTY IN THE WEDDING RITUALS OF THE RUSSIAN RESIDENTS OF UDMURTIA S. V. Tolkacheva LAND OF DREAM AND FANTASY IN THE WORKS BY BARBARA FRISCHMUTH L. V. Trofimova TYPES OF LEXICAL CLUSTERS IN THE SEMANTIC FIELD OF THE VERBS OF PERCEPTION IN THE RUSSIAN AND ENGLISH LANGUAGES M. S. Ustyuzhanina THE CONCEPT PRESIDENT AND LINGUISTIC MEANS OF ITS REPRESENTATION IN THE SPEECHWRITERS’ TEXTS P. S. Uchirov PROBLEM OF POLY-GENRE NATURE IN “THE HUNTING SKETCHES” BY I. S. TURGENEV S. V. Funikova THE PECULIARITIES OF NEWS COLUMNS IN THE RUSSIAN AND AMERICAN ELECTRONIC VERSIONS OF WOMAN’S GLOSSY MAGAZINES D. D. Khalgaeva ADVERBIAL PARTICIPLES OF CAUSE AND PURPOSE, MEASURE AND DEGREE IN THE BEZHTA LANGUAGE M. S. Khalilov P. M. Bektemirova ORGANIZING SEMANTIC SPACE OF A PRESENTATIONAL TEXT OF TOURISM DESTINATION O. N. Khudyakova “THE HISTORY OF MY CONTEMPORARY ” BY V. G. KOROLENKO AS A DEVELOPMENTAL STAGE OF THE RUSSIAN ARTISTIC AUTOBIOGRAPHY A. F. Tsirulev ON THE PECULIARITY OF THE “HISTORICAL” AUTOBIOGRAPHISM OF A. I. HERZEN AND THE PRINCIPLES OF L. N. TOLSTOY'S AUTOBIOGRAPHISM A. F. Tsirulev OBJECTIVATION OF THE CONCEPT “WOMAN” IN THE PROVERBS AND SAYINGS OF THE KABARDINO-CHERKESS LANGUAGE Z. V. Cherkesova THE PECULIARITY OF G. N. KAPRANOV’S INTIMATE LYRICS S. A. Shapshova G. N. Bozhkova VLADIMIR CHIVILIKHIN: CREATION AND COLLAPSE OF A MYTH OF A CITY OF CEDAR T. P. Shastina LINGUISTIC PERSONALITY AND DISCURSIVE ETHOS S. A. Sheipak ECPHRASIS IN THE LIGHT OF INFORMATION THEORY Y. V. Yarovikova TEXTUAL CRITERION OF THE LANGUAGE OF THE SWEDISH POLITICAL DISCOURSE (BY THE EXAMPLE OF THE REALIZATION OF THE KEY CONCEPT “UTVECKLING”) V. V. Yatsko
STRATEGIES AND TACTICS IN B. OBAMA’S ELECTION SPEECHES (BY THE EXAMPLE OF PUBLIC APPEARANCES OF THE CURRENT US PRESIDENT DURING THE RE-ELECTION FOR THE SECOND PRESIDENTIAL TERM) P. S. Akinina
STYLISTIC TROPES AND FIGURES IN THE ARTICLE OF F. I. BUSLAEV “THE MONUMENT TO THE MILLENNIUM OF RUSSIA” O. A. Astaf'eva T. A. Koloskova
THE DEVELOPMENT OF THE METHODS OF LISTENING SKILLS CONTROL IN THE USA IN THE SECOND HALF OF THE XX CENTURY S. R. Baluyan
FUNCTIONAL ROLE OF COMMUNICATIVE MEANS DURING FORMATION OF THE COMIC IN MOVIE EPISODE (BY THE EXAMPLE OF V. BASOV’S ROLE IN FILM “WALKING THE STREETS OF MOSCOW”) A. I. Baranova-Yarbro
RELIGIOUS AND SYMBOLIC SEMANTICS OF THE IMAGES OF BIRDS IN THE POETRY BY H. HESSE AND I. BUNIN A. I. Bolovina
THE USE OF INTERACTIVE TEACHING METHODS IN THE ENGLISH LANGUAGE CLASSES P. I. Daitova N. U. Aligadzhieva
SKILLS OF AUDIO-VISUALIZATION AS ONE OF THE AIMS OF FOREIGN LANGUAGE PROFICIENCY OF STUDENTS FROM LINGUISTIC DIRECTIONS OF TRAINING S. O. Daminova
VISUAL TEACHING AIDS DURING THE LESSONS OF RUSSIAN AS A FOREIGN LANGUAGE: NEW TECHNOLOGIES FOR A NEW GENERATION T. A. Danilevskaya
TAKING INTO ACCOUNT THE PECULIARITIES OF CROSS-CULTURAL BUSINESS COMMUNICATION WITH THE REPRESENTATIVES OF THE COUNTRIES OF THE ASIAN-PACIFIC REGION IN THE BUSINESS FOREIGN LANGUAGE TEACHING V. V. Datsyuk
NATIONAL SPECIFICS OF PERCEIVING GENDER DIFFERENCES OF THE PHRASEOLOGICAL UNITS WITH THE COMPONENTS “WOMAN” AND “MAN” E. E. Dolgaleva
MEANS FOR MANIFESTATION OF THE CONCEPT “NOBILITY” IN THE RUSSIAN AND ENGLISH LANGUAGES G. A. Duisebaeva
SEMANTIC AND LINGUO-CULTURAL FEATURES OF PERSONAGES’ ATTRIBUTIVE CHARACTERISTICS IN THE RUSSIAN FAIRY TALES ABOUT ANIMALS Y. V. Eliseeva
ON THE CORRELATION OF THE NOTIONS “EXTENT OF LOAN WORDS FUNCTIONING” AND “RICHNESS OF THE RUSSIAN LANGUAGE” IN THE TEXT OF THE RUSSIAN THINKERS AND POETS OF THE XVIII-XIX CENTURIES S. S. Izyumskaya M. A. Akopyan
MORPHOLOGICAL AND SYNTACTIC INDICATORS OF DEFINITENESS OF NOUNS IN DIFFERENT GENRES OF MODERN PRINTED MEDIA I. M. Katsitadze N. V. Khristianova
GENDER DIFFERENCES IN THE TACTILE BEHAVIOUR (BY THE MATERIAL OF THE ENGLISH “EVERYDAY” ANECDOTES) A. T. Knyazyan
FICTION OF THE MARI PEOPLE IN THE CONTEXT OF SCIENTIFIC DEBATES ABOUT THE PRINCIPLES OF PERIODIZATION IN THE HISTORY OF NATIONAL LITERATURE R. A. Kudryavtseva
TRANSLATION ANALYSIS IS A BASIS FOR QUALITY TRANSLATION (BASED ON THE TEACHING EXPERIENCE IN A NON-LANGUAGE HIGHER EDUCATION ESTABLISHMENT) O. P. Lazareva
GENRE OF A REPORTAGE IN THE FRENCH MILITARY PERIODICALS (BY THE MATERIAL OF THE MAGAZINE “TERRE INFORMATION MAGAZINE”) E. V. Larchenkova
THE ROLE OF SELF-GUIDED WORK OF STUDENTS OF THE HUMANITIES IN THE FORMATION OF KEY COMPETENCES IN THE STUDY OF A FOREIGN LANGUAGE E. A. Loginova
THE FUNCTIONS OF BORROWINGS IN THE GERMAN ABBREVIATIONS OF THEMATIC MEGA-FIELD OF MANAGEMENT FROM THE PERSPECTIVE OF ONOMASIOLOGY T. S. Markova
REPRESENTATION OF DIALECT SPEECH PECULIARITIES OF THE DON COSSACKS IN THE SECONDARY TEXT (BY THE MATERIAL OF M. A. SHOLOKHOV’S WORKS AND THEIR TRANSLATIONS INTO THE ENGLISH LANGUAGE) L. I. Miroshnikova
THE STORY OF CAIN AND ABEL IN THE ENGLISH ROMANTIC DRAMATURGY OF THE FIRST QUARTER OF THE XIX CENTURY E. N. Mikhailenko
CONCEPT “NATIVE CITY” IN THE RUSSIAN, GERMAN AND VIETNAMESE CULTURES (EXPERIENCE OF EXPERIMENTAL STUDIES) D. F. Mymrina M. O. Abdrashitova
THE CONCEPTUALIZATION SPECIFICITY OF SMART / STUPID PERSON IN IDIOMS (BY THE MATERIAL OF THE INGUSH AND RUSSIAN LANGUAGES) K. I. Nal'gieva
ACTUALIZATION OF THE “IDEAL WOMAN” IMAGE IN THE PERFUME DISCOURSE OF THE RUSSIAN-LANGUAGE AND GERMAN-LANGUAGE ADVERTISING L. E. Ostapova
LEXICAL AND GRAMMATICAL MEANS OF REALIZATION OF DISTANCING POLITENESS STRATEGIES IN THE ENGLISH COMMUNICATIVE CULTURE O. S. Soldatova
TERMINOLOGY OF THE RANKS OF BRIDEGROOM’S PARTY IN THE WEDDING RITUALS OF THE RUSSIAN RESIDENTS OF UDMURTIA S. V. Tolkacheva
TYPES OF LEXICAL CLUSTERS IN THE SEMANTIC FIELD OF THE VERBS OF PERCEPTION IN THE RUSSIAN AND ENGLISH LANGUAGES M. S. Ustyuzhanina
THE CONCEPT PRESIDENT AND LINGUISTIC MEANS OF ITS REPRESENTATION IN THE SPEECHWRITERS’ TEXTS P. S. Uchirov
THE PECULIARITIES OF NEWS COLUMNS IN THE RUSSIAN AND AMERICAN ELECTRONIC VERSIONS OF WOMAN’S GLOSSY MAGAZINES D. D. Khalgaeva
ADVERBIAL PARTICIPLES OF CAUSE AND PURPOSE, MEASURE AND DEGREE IN THE BEZHTA LANGUAGE M. S. Khalilov P. M. Bektemirova
“THE HISTORY OF MY CONTEMPORARY ” BY V. G. KOROLENKO AS A DEVELOPMENTAL STAGE OF THE RUSSIAN ARTISTIC AUTOBIOGRAPHY A. F. Tsirulev
ON THE PECULIARITY OF THE “HISTORICAL” AUTOBIOGRAPHISM OF A. I. HERZEN AND THE PRINCIPLES OF L. N. TOLSTOY'S AUTOBIOGRAPHISM A. F. Tsirulev
OBJECTIVATION OF THE CONCEPT “WOMAN” IN THE PROVERBS AND SAYINGS OF THE KABARDINO-CHERKESS LANGUAGE Z. V. Cherkesova
TEXTUAL CRITERION OF THE LANGUAGE OF THE SWEDISH POLITICAL DISCOURSE (BY THE EXAMPLE OF THE REALIZATION OF THE KEY CONCEPT “UTVECKLING”) V. V. Yatsko