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Philology. Theory & Practice
  • Original research article
  • June 20, 2015
  • Open access

LINGUISTIC PECULIARITIES OF THE COMMUNICATIVE ORGANIZATION OF THE TEXTS OF THE GERMAN POLITICAL ADVERTISING

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Abstract

The research aims to describe linguo-stylistic peculiarities of the communicative organization of the texts of the German political advertising. The basic purpose of the texts of such genre is the emotional and visual influence on the conscience and behaviour of the voters during the elections. In this connection the authors examine a set of linguo-stylistic means used for the most efficient influence on the audience by the material of the small genre texts such as political posters and leaflets.

References

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Author information

Lyudmila Nikolaevna Kuznetsova

National Research Ogarev Mordovia State University

Svetlana Vasil'evna Bespalova

National Research Ogarev Mordovia State University

Liliya Vasil'evna Vereshchagina

National Research Ogarev Mordovia State University

About this article

Publication history

  • Published: June 20, 2015.

Keywords

  • коммуникативная организация текста
  • стилистические фигуры и приемы
  • фигуры количества и качества
  • экспрессивность и эмоциональность текста
  • политические плакаты и листовки
  • communicative organization of text
  • stylistic figures and devices
  • figures of quantity and quality
  • expressiveness and emotiveness of text
  • political posters and leaflets

Copyright

© 2015 The Author(s)
© 2015 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)