LINGUOCULTURAL SPECIFICITY OF URBAN SIGNS
Abstract
The article examines the question of approaches to studying an urban sign and a possible typology of classification of urban signs, presenting by themselves a special type of text. In this connection both linguistic and also extralinguistic peculiarities of constructing an urban sign are studied. Structural, content and functional characteristics of urban signs act as a core criteria. The author substantiates the emphasized criteria for constructing the classification by the frequency of enumerated features, and also their close interconnection.
References
- Дмитриева О. А. Культурно-языковые характеристики пословиц и афоризмов (на материале французского и русского языков): дисс. … к. филол. н. Волгоград, 1997. 189 с.
- http://www.adme.ru/zhizn-marazmy/ashipki-v-reklame-185805/ (дата обращения: 19.08.2015).
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About this article
Publication history
- Published: November 30, 2015.
Keywords
- городская надпись
- жанр
- классификация
- реклама
- граффити
- шутка
- лозунг
- алгоритм
- риторический вопрос
- прецедентность
- urban sign
- genre
- classification
- advertisement
- graffiti
- joke
- slogan
- algorithm
- rhetorical question
- precedency
Copyright
© 2015 The Author(s)
© 2015 Gramota Publishing, LLC