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Philology. Theory & Practice
  • Original research article
  • November 30, 2015
  • Open access

DEAD METAPHOR IN MODERN SCIENTIFIC-TECHNICAL TEXT (BY THE EXAMPLE OF TEXTS ON MECHANICAL ENGINEERING)

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Abstract

The article considers the dead metaphors, often found in scientific and technical texts in the sphere of mechanical engineering. Metaphorical terms constitute a technical vocabulary in this section. Examples of dead metaphors and metaphorical terms from modern scientific and technical texts are given. A lot of dead metaphors are clichés. Metaphors help professionals explain and describe complex processes. Metaphorical meaning depends on the context. Dead metaphors come alive in the thinking process.

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Author information

Ol'ga Mikhailovna Loseva

Moscow State Pedagogical University

About this article

Publication history

  • Published: November 30, 2015.

Keywords

  • мертвая метафора
  • метафорический термин
  • метафора-клише
  • живая метафора
  • семантические изменения
  • dead metaphor
  • metaphorical term
  • metaphor-cliché
  • alive metaphor
  • semantic changes

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© 2015 The Author(s)
© 2015 Gramota Publishing, LLC

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