DISCURSIVE CHARACTERISTICS OF THE IMAGE OF A SUCCESSFUL PERSON IN AMERICAN LINGUISTIC CULTURE (BY THE EXAMPLE OF MEDIA OF THE 20-30-IES)

Abstract

The article presents linguistic and cultural gender study on the allocation of the discursive characteristics of the image of a successful person in the United States on the basis of an interpretative analysis of texts by the American media of the 20-30-ies of the last century. The author substantiates the importance of the notion of success in American culture and determines the topicality of this study related to gender-based reinterpretation of the notion of success in the early twentieth century. The prospects of the study are justified.

References

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About this article

Publication history

• Published: August 1, 2017.

Keywords

• гендерная лингвистика
• дискурс
• лингвокультурология
• успешный мужчина
• успешная женщина
• тексты СМИ
• gender linguistics
• discourse
• linguistic culturology
• successful man
• successful woman
• mass media texts

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© 2017 The Author(s)
© 2017 Gramota Publishing, LLC

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Creative Commons Attribution 4.0 International (CC BY 4.0)