THE BASIC DIFFICULTIES OF TRANSLATING COMICAL BASED ON ALLUSIONS IN THE COMEDIC MEDIA-DISCOURSE (BY THE MATERIAL OF SITCOM “FRIENDS” AND ITS RUSSIAN TRANSLATION)

Abstract

The article examines the basic difficulties arising in inter-lingual and intercultural transfer of comical based on allusion in the comedic media-discourse. The study of humour and allusion considering the peculiarities of their intercultural transferability within audiovisual translation allows identifying intercultural differences in the linguistic and conceptual worldview, contributes to optimization of intercultural media-communication. The comparative analysis was conducted on the basis of English and Russian subtitles for the sitcom “Friends”.

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About this article

Publication history

• Published: November 1, 2017.

Keywords

• медиадискурс
• перевод
• межкультурная транслируемость
• аллюзия
• юмор
• media-discourse
• translation
• intercultural transferability
• allusion
• humour

Copyright

© 2017 The Author(s)
© 2017 Gramota Publishing, LLC

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Creative Commons Attribution 4.0 International (CC BY 4.0)