RU
Philology. Theory & Practice
  • Original research article
  • January 1, 2018
  • Open access

THE ROLE OF THE VERBAL COMPONENT IN COMMUNICATIVE GOAL REALIZATION OF MALE SPORTS ADVERTISING IN ENGLISH-LANGUAGE MAGAZINES

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Abstract

The research is devoted to the identification of the peculiarities of using verbal means in the structurally-semantic organization of male advertising of sports goods in English. The creolized text of magazine sports advertising has a number of genre, pragmatic and structural differences from other types of a creolized advertising text. The article describes the specificity of sports advertising aimed at the male audience at the language level (lexical, syntactic, semantic characteristics).

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Author information

Tat'yana Aleksandrovna Mel'nichuk

M.K. Ammosov North-Eastern Federal University

About this article

Publication history

  • Published: January 1, 2018.

Keywords

  • креолизованный текст
  • рекламный дискурс
  • спортивная реклама
  • гендер
  • вербальный компонент
  • невербальный компонент
  • creolized text
  • advertising discourse
  • sports advertising
  • gender
  • verbal component
  • non-verbal component

Copyright

© 2018 The Author(s)
© 2018 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)