SELF-ORGANIZATION OF PUBLIC SPEECH FUNCTIONAL SPACE IN THE CONTEXT OF THE AMERICAN IDENTITY

Abstract

The purpose of the article is the functional analysis of public speech impact and the revelation of the American identity role in discourse. The functional perspective of economic discourse is formed in two types of speech strategies: aimed at identity as unity and identity as difference from other nations, including enemies. The corresponding speech tactics have been revealed: tactics of positive rhetoric, gratitude, promise, flattery, and tactics of creating the image of an enemy, threats, and declarations of intentions. The analysis has shown that the nonlinearity property of discourse allows speakers to use semantic augments (spontaneously arising during the semantic system development) to achieve their communicative goals.

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About this article

Publication history

• Received: October 17, 2018.
• Published: December 15, 2018.

Keywords

• экономический дискурс
• функциональная лингвосинергетика
• эволюция дискурса
• речевые стратегии
• идентичность
• национальное самосознание
• economic discourse
• functional linguosynergetics
• discourse evolution
• speech strategies
• identity
• national self-identity

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© 2018 The Author(s)
© 2018 Gramota Publishing, LLC

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