COMPENSATORY EFFECT OF PRAGMATIC ADJUSTMENT IN INTERPRETATION OF GARY LARSON’S MULTI-MODAL TEXTS
Abstract
The article examines the peculiarities of interaction of verbal and visual modules as components of a coherent multi-modal message. The study is based on the cartoonist Gary Larson’s multi-modal texts, which have been previously examined exclusively in the context of humorous discourse. The analysis has identified non-typical compensatory effects, which occurred during pragmatic adjustment. The authors suggest their own interpretation of this phenomenon. Relying on the findings the paper introduces a modified model of pragmatic interpretation, which considers the specificity of multi-modal integration of verbal and visual modules.
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About this article
Publication history
- Received: February 28, 2019.
- Published: May 13, 2019.
Keywords
- теория релевантности
- мультимодальный анализ
- специальные концепты
- эмерджентные атрибуты
- прагматическая юстировка
- компенсаторный эффект
- relevance theory
- multi-modal analysis
- ad hoc concepts
- emergent attributes
- pragmatic adjustment
- compensatory effect
Copyright
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