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Philology. Theory & Practice
  • Original research article
  • November 30, 2020
  • Open access

Intertextuality in the French-Language Social Advertisement

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Abstract

The article considers the problem of intertextuality in the French-language social advertisement. The research objectives are as follows: to reveal specificity of intertextual relations and to identify the means realizing intertextuality in the French-language social advertisement. Sources of intertextual inclusions in the French-language social advertisement are revealed and purposes of such inclusions are considered. Scientific originality of the study lies in the fact that the author for the first time examines the pragmatic potential of intertextuality by the material of the French-language social advertisement. The research findings are as follows: the author proves that intertextuality possesses a high pragmatic potential and increases persuasive effect of an advertising text.

References

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Author information

Ekaterina Iurievna Dediurina

Moscow State Linguistic University

About this article

Publication history

  • Received: August 27, 2020.
  • Published: November 30, 2020.

Keywords

  • франкоязычная социальная реклама
  • интертекстуальность
  • прагматический потенциал
  • прецедентные имена
  • аллюзия
  • French-language social advertisement
  • intertextuality
  • pragmatic potential
  • precedent names
  • allusion

Copyright

© 2020 The Author(s)
© 2020 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)