ANALYSIS OF PERFUME ADVERTISING SEMANTIC STRUCTURE

Abstract

The article analyzes the semantic structure of perfume advertising. The author suggests the methods for analyzing the semantics of advertising on the basis of separating advertising works actants with the subsequent division of advertising meaning on the semantic patterns and individual meanings. As the result of this technique application it becomes possible to research the semantics of advertising of any other goods, as well as to study the plan of advertising expression, using the semantic structure as a bearing point, that is, to study the transmission of specific meanings in the text and visual image of advertising.

References

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Publication history

• Published: September 3, 2013.

Keywords

• семантика рекламы
• рекламный образ
• метод бренд-мэппинга
• семантическое ядро рекламы
• смысловая модель
• semantics of advertising
• advertising image
• method of brand-mapping
• semantic core of advertising
• semantic pattern

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© 2013 The Author(s)
© 2013 Gramota Publishing, LLC

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Creative Commons Attribution 4.0 International (CC BY 4.0)