LEXICAL EXPRESSIVE MEANS IN THE SOUND PROGRAMS OF “POLITAINMENT” FORMAT (BY THE MATERIAL OF THE GERMAN SOCIAL AND LEGAL RADIO STATIONS N-JOY AND RADIOEINS)
Abstract
The article deals with the rhetorical techniques which the moderators of the German social and legal radio stations use to make their speech expressive. The paper describes such figures of speech as metaphor, epithet, comparison and oxymoron. Broadcasts of “politainment” format which represents itself one of the important phenomena of the modern western mass media served as a material for the research. The essence of this media-phenomenon consists in the presentation of political news in the form of entertainment.
References
- Володина М. Н. О роли СМИ в процессе политической коммуникации (на материале немецких массмедиа) // Политическая лингвистика. 2010. № 4. С. 9-12.
- Dörner A. Politainment. Politik in der medialen Erlebnisgesellschaft. Frankfurt a/М, 2001.
Author information
About this article
Publication history
- Published: June 25, 2014.
Keywords
- «политейнмент»
- массмедиа
- стилистика немецкого языка
- риторические приемы
- современный немецкий язык
- “politainment”
- mass media
- stylistics of the German language
- rhetorical techniques
- modern German language
Copyright
© 2014 The Author(s)
© 2014 Gramota Publishing, LLC