ON THE EXPERIMENT IMPLEMENTATION WITH THE PURPOSE OF VERIFICATION OF THE RESULTS OF THE ANALYSIS OF THE CONCEPTUAL MAPS MADE ON THE BASIS OF THE ENGLISH LANGUAGE MULTIMODAL ADVERTISEMENT
Abstract
The article grounds the necessity to carry out a scientific experiment (inquiry of respondents) with the purpose of confirming the results received by the researcher during the conceptual analysis of the English language advertising materials. The format and procedure of the experiment implementation are described, the results of the conceptual analysis of several advertisements before the experiment implementation and after it in view of the received new data are analyzed. The author focuses on the mechanism and the type of influence of the English language multimodal advertisements on a consumer.
References
- Collins English Dictionary [Электронный ресурс]. URL: http://www.collinsdictionary.com (дата обращения: 27.06.2014).
- Longman Dictionary of Contemporary English [Электронный ресурс]. URL: http://www.ldoceonline.com (дата обращения: 27.06.2014).
- Macmillan Dictionary and Thesaurus: Free English Dictionary Online [Электронный ресурс]. URL: http://www.macmillan dictionary.com (дата обращения: 27.06.2014).
Author information
About this article
Publication history
- Published: July 14, 2014.
Keywords
- концептуальное картирование
- воздействие на потребителя в рекламе
- имплицитные элементы
- эксплицитные элементы
- креолизованные тексты
- научный эксперимент
- англоязычная реклама
- conceptual mapping
- influence on a consumer in advertisement
- implicit elements
- explicit elements
- creolized texts
- scientific experiment
- the English language advertisement
Copyright
© 2014 The Author(s)
© 2014 Gramota Publishing, LLC