DISCURSIVE SECONDARINESS IN ADVERTISING TEXTS
Abstract
The article describes a special kind of advertising texts characterized by discursive secondariness. Their specific differentiation on the basis of the correlation of linguistic and extralinguistic peculiarities with institutional pragmatics, and also taking into account the transformations at various levels, is presented. From the point of view of construction and artistic organization in the advertising space the authors emphasize secondary texts, motivated by the following discourses: sports, mass-information, cinematographic, scientific, educational, scenic, magical, legal, political, medical, humorous, advertising, religious, as well as a number of other professional discourses. The fundamental characteristics of such secondary advertising texts are described.
References
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Author information
About this article
Publication history
- Published: February 1, 2017.
Keywords
- рекламный текст
- вторичный текст
- дискурс
- институциональный дискурс
- дискурсивная вторичность
- advertising text
- secondary text
- discourse
- institutional discourse
- discursive secondariness
Copyright
© 2017 The Author(s)
© 2017 Gramota Publishing, LLC