The Terms “Multimodality” and “Visual Linguistics” in H. Stöckl‘s Works

Abstract

The research objectives are as follows: to reveal H. Stöckl‘s understanding of the terms “multimodality” and “multimodal competence”, to popularize visual linguistics as a scientific trend. The author analyses the existing interpretations of the notion “multimodality”, relying on H. Stöckl‘s works clarifies the subject and problematics of visual linguistics, identifies its place among linguistic disciplines devoted to multimodal text, which constitutes scientific originality of the study. The findings indicate that multimodality is an inherent feature of communication process, image is considered as a key element influencing the modeling and perception of multimodal texts. Visual linguistics is a relatively new branch of linguistic science focused on analysing non-homogenous texts containing verbal and static visual components.

References

1. Diekmannshenke H., Klemm M., Stöckl H. Bildlinguistik. Theorien - Methoden - Fallbeispiele. Berlin: Erich Schmidt, 2011. 384 S.
2. Jäger L. Transkriptivität. Zur medialen Logik der kulturellen Semantik. // Jäger L., Stanitzek G. Transkribieren - Medien/Lektüre. München: Fink, 2002. S. 19-41.
3. Klemm M., Stöckl H. “Bildlinguistik” - Standortbestimmung, Überblick, Forschungsdesiderate [Электронный ресурс]. URL: https://stoeckl.sbg.ac.at/Stoeckl/Publikationen_2_files/Stoeckl%20Klemm_Bildlinguistik_2010.pdf (дата обращения: 05.05.2021).
4. Kress G. Visual and verbal modes of representation in electronically media communication: the potentials of new forms of text // Page to screen. Taking literacy into the electronic era / ed. by I. Snyder. L.: Routledge, 1998. P. 53-79.
5. Opilowski R. Von der Textlinguistik zur Bildlinguistik. Sprache-Bild-Texte im neuen Forschungsparadigma [Электронный ресурс]. URL: https://www.ejournals.eu/ZVPG/Tom-2(2013)/Zeszyt_3_(2013)/art/2649/(дата обращения: 05.07.2021).
6. Pfleaging J., Stöckl H. The Rhetoric of Multimodal Communication [Электронный ресурс]. URL: https://journals.sagepub.com/doi/full/10.1177/14703572211010200 (дата обращения: 05.07.2021).
7. Sachs-Hombach K. Das Bild als kommunikatives Medium. Elemente einer allgemeinen Bildwissenschaft. Köln: Halem, 2003. 350 S.
8. Schmitz U. Sehflächenforschung. Eine Einführung [Электронный ресурс]. URL: http://www.linse.uni-due.de/files/PDF_in_Katalog/publikationen/Online-Publikationen/Sehflchenforschung-2010.pdf (дата обращения: 05.06.2021).
9. Stöckl H. Linguistic multimodality - multimodal linguistics: A state of-the-art sketch // Multimodality: Disciplinary Thoughts and the Challenge of Diversity / ed. by J. Wildfeuer, J. Pflaeging, J. Bateman, O. Seizov, C. Tseng. Berlin: De Gruyter, 2019. P. 41-68.
10. Stöckl H. Multimodalität. Semiotische Und Textlinguistische Grundlagen [Электронный ресурс]. URL: https://ru.scribd.com/document/413291482/Multimodalitat-Semiotische-Und-Textlinguistische-Grundlagen (дата обращения: 05.07.2021).
11. Stöckl H. Sprache-Bild-Texte lesen. Bausteine zur Methodik einer Grundkompetenz [Электронный ресурс]. URL: http://stoeckl.sbg.ac.at/Stoeckl/Publikationen_2_files/Stoeckl_%20Sprache-Bild-Texte_2010.pdf (дата обращения: 05.05.2021).
12. Stöckl H. Werbekommunikation semiotisch [Электронный ресурс]. URL: https://stoeckl.sbg.ac.at/Stoeckl/Publikationen_2_files/Stoeckl_2012_243-262.pdf (дата обращения: 05.05.2021).
13. Stöckl H. Zeichen, Text und Sinn - Theorie und Praxis der multimodalen Textanalyse [Электронный ресурс]. URL: https://stoeckl.sbg.ac.at/Stoeckl/Publikationen_2_files/Stoeckl_2006_11-36.pdf (дата обращения: 05.05.2021).

Author information

About this article

Publication history

• Received: July 22, 2021.
• Published: September 30, 2021.

Keywords

• мультимодальность
• визуальная лингвистика
• изображение
• мультимодальная компетенция
• multimodality
• visual linguistics
• image
• multimodal competence

Copyright

© 2021 The Author(s)
© 2021 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)