Comparative Analysis of Metaphorical Nominations in Touristic Discourse (on the Material of the German and Russian Languages)

Abstract

The aim of the research is to carry out the comparative analysis of the metaphorical nominations, which function in German and Russian touristic discourse. The article describes the linguistic means of representation of the most productive conceptual metaphors and their specificity. The scientific originality of the research consists in determining the universal and national-specific features of metaphorical conceptualization of reality in the sphere of tourism on the material of the German and Russian languages. As a result of the research, common and differential features in the content of images in the analyzed languages and cultural areas, which contribute to creating positive touristic image of the region, have been revealed.

References

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Funding

The reported study was funded by the Ministry of Education and Science of the Russian Federation and the German Academic Exchange Service (DAAD) according to research project № 34.12714.2018/12.2 as a part of the programme “Immanuel Kant”, project “Metaphors in German and Russian touristic discourse: Universal and cultural-specific (cognitive and linguocultural aspects)”.

Author information

About this article

Publication history

• Received: October 11, 2021.
• Published: November 30, 2021.

Keywords

• концептуальная метафора
• метафорическая модель
• туристический дискурс
• сопоставительный анализ
• conceptual metaphor
• metaphorical model
• touristic discourse
• comparative analysis

Copyright

© 2021 The Author(s)
© 2021 Gramota Publishing, LLC

User license

Creative Commons Attribution 4.0 International (CC BY 4.0)