Peculiarities of Biopharmaceutical Industry Representation in the Discourse of Pharmaceutical, Consulting and Statistical Organizations (by the Material of the English Language)

Abstract

The aim of the study is to identify the features of biopharmaceutical industry representation in the external discourse of international pharmaceutical organizations. For the first time, the ways of representing the international biopharmaceutical industry, determined by the strategies of reputational discourse in the field of pharmacy, are studied in the context of a cross-disciplinary comparison of the discursive practices of pharmaceutical, consulting and statistical organizations using discourse analysis and frame analysis, which explains scientific novelty of the study. As a result of comparing these discursive practices, the role of reputational discourse in the choice of concept nomination and methods of framing/reframing of the most significant topics is shown.

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Publication history

• Received: February 14, 2022.
• Published: April 29, 2022.

Keywords

• внешний организационный дискурс
• репутационный дискурс
• фрейм-анализ
• репрезентация
• external organizational discourse
• reputational discourse
• frame analysis
• representation

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