Contents November 5, 2014 Open access 2014. Issue 12-2 All issues Top Varia KALMYK LANGUAGE: PROBLEMS AND PROSPECTS A. B. Aduchieva FEATURES OF LANGUAGE GAME IN ANECDOTES IN THE ENGLISH LANGUAGE E. M. Aleksandrova PROBLEMS OF ADOPTION OF RUSSIAN PHONETICS BY THE FOREIGN AUDIENCE DEPENDING ON THE NATIVE LANGUAGE OF THE STUDENTS E. A. Andreyushina NAMES OF ANCIENT MEASURES IN THE KUMYK LANGUAGE P. U. Asadulaeva EVALUATIVE CATEGORIZATION OF PROTOTYPICAL COMPONENTS OF A HEALTHY LIFESTYLE IN THE NETWORK TEXTS V. S. Batsueva ON QUESTION OF STUDYING DISCURSIVE COMMUNICATION: LINGUISTIC ASPECT E. V. Bessonova V. V. Volokhova Y. V. Zubkova LEXICAL STATUS OF ANTHROPONIMICAL UNITS IN SUBLANGUAGE OF SPORT N. N. Bobyreva CATEGORY OF A PROPER NAME IN THE STORY BY O. A. NOVODVORSKII “CAREER” G. N. Bozhkova AUTOMATIZED CONTENT ANALYSIS OF COMMENTS IN THREE SUBJECT AREAS E. G. Brunova ETHNOCULTURAL SPECIFICITY OF REPRESENTATION OF CONCEPT “SAFETY” IN THE RUSSIAN AND ENGLISH LINGUISTIC WORLDVIEWS L. V. Vardanyan E. S. Shchukina THE STORY BY A. P. CHEKHOV “THE BISHOP” IN THE CONTEXT OF RUSSIAN LITERARY THANATOLOGY V. V. Volkov N. V. Volkova INTEGRATED INFORMATION SYSTEM “TOPONYMY OF RUSSIA” Y. Y. Gordova CARD OF TOPONYM IN INFORMATION SYSTEM “TOPONYMY OF RUSSIA” Y. Y. Gordova REPRESENTATION OF VARIABILITY OF THE VERBS ON - ИЗОВА AND -ИЗИРОВА- IN THE DICTIONARIES OF MODERN RUSSIAN LANGUAGE E. A. Gorobets MODELING AS METHOD OF MEANING STRUCTURE DESCRIPTION V. V. Dobpova NOMEN AND BRAND: PSKOV BLENDING IN THE CONTEXT OF GENERAL PROBLEMS OF TERRITORY BRANDING A. A. Egorov WORD-FORMATIVE CLUSTER WITH THE TOP МИС(А) IN THE UKRAINIAN LANGUAGE S. V. Erokhin ETHNOCULTURAL FEATURES OF REPRESENTATION OF CONCEPT HOMELAND (BY THE MATERIAL OF WESTERN SIBERIA GERMANS’ WORKS) Z. B. Esmurzaeva E. V. Novikova “RHYTHM” IN PROSE OF THE JAPANESE WRITER SHIGA NAOYA O. A. Zaberezhnaya “VILLAGE PROSE” OF VICTOR RYLSKY: IN SEARCH FOR HIS OWN WORD N. V. Kireeva VERBAL AND NON-VERBAL WAYS OF EXPRESSING EMOTIONS IN THE VIETNAMESE LANGUAGE Y. O. Konovalova F. T. Van DIALOGIC NATURE IN THE POLITICAL AND ECCLESIASTICAL TYPES OF DISCOURSE (COMPARATIVE ASPECT) O. A. Krylova D. V. Orekhova INTERACTION OF THE CATEGORIES OF TAXIS AND TEMPORALITY N. L. Kudinova LITERARY CRITICISM ON THE DEVELOPMENT OF A GENRE OF A STORY IN THE TATAR LITERATURE (1960-1980) C. M. Kurakova THEMATIC GROUPS OF TUNGUSKA LEXICAL BORROWINGS IN THE NORTH YUKAGHIR LANGUAGE S. N. Kurilova FUNCTIONING OF EPONYMOUS TERMS IN ENCYCLOPEDIC ARTICLES OF MEDICAL CHARACTER E. A. Lapteva EUPHEMISMS IN DIPLOMATIC LANGUAGE K. A. Logunova META-COMMUNICATIVE DESCRIPTION OF SMILES AND LABIAL EXPRESSIONS IN ABNORMAL COMMUNICATION E. M. Martynova COMPARATIVE ANALYSIS OF ASSOCIATIVE FIELDS DIFFERING IN FIXATION CYCLE AS A MEANS FOR IDENTIFYING DYNAMICS OF A CONCEPT D. A. Morel' Morel' CONSTRUCTION VOCABULARY IN THE METAPHORICAL REPRESENTATION OF A CONCEPTUAL SPHERE “HUMAN BEING AS A BIOLOGICAL CREATURE” IN THE ENGLISH AND RUSSIAN LANGUAGES D. A. Murtazina SPECIFICS OF TRANSLATING WORD COMBINATIONS IN THE TARGET-LANGUAGE TEXTS ON THE SITE TATAR-INFORM.RU G. A. Nabiullina R. R. Sabirova LINGUO-CULTURAL GASTRONOMIC CODE IN THE ENGLISH-LANGUAGE COMMUNICATION OF NEEDS M. S. Nikishkova PHRASEOLOGICAL UNITS OF HIGH STYLISTIC TONE K. B. Nurgalina FUNCTIONAL SPECIFICS OF TERMS (BY THE MATERIAL OF THE AZERBAIJANI LANGUAGE) G. B. Pashaeva ORGANIZATION OF INDEPENDENT LITERARY AND REGIONAL STUDIES WORK AT THE LESSON OF LITERATURE IN MULTIETHNIC GROUPS OF THE INSTITUTIONS OF SECONDARY PROFESSIONAL EDUCATION N. G. Perevozchikova FOREIGN LANGUAGE INCLUSIONS OF THE AUSTRALIAN ORIGIN IN THE RUSSIAN TRANSLATIONS BY THE MATERIAL OF NOVEL “COONARDOO” BY K. S. PRICHARD T. A. Piskovets TRANSFORMATION OF BIBLICAL PLOT IN THE STORY “JONAH FOR EXAMPLE” (“JONAS ZUM BEISPIEL”) BY UWE JOHNSON Z. I. Romanova LITERARY LANGUAGE IN THE CONCEPTIONS OF V. A. BOGORODITSKY AND L. V. SHCHERBA D. A. Samarin ABOUT THE VOCABULARY OF THE “BRIEF CHEREMISS DICTIONARY WITH THE RUSSIAN TRANSLATION” O. A. Sergeev RUSSIAN COMMERCIAL NAMES OF THE SOVIET AND MODERN PERIODS THROUGH THE PRISM OF SYSTEMIC AND STRUCTURAL APPROACH O. E. Sinyavskaya THEORY OF FORMING THE VOCABULARY OF THE RUSSIAN LITERARY LANGUAGE IN THE WORKS BY A. P. SUMAROKOV A. N. Sitsyna-Kudryavtseva INTERACTION OF POSITIVE AND NEGATIVE POLITENESS BY THE EXAMPLE OF THE SITUATION “INVITATION” (COMPARATIVE ASPECT) O. S. Soldatova LEXICAL MEANS OF REPRESENTATION OF EMOTION “SURPRISE” IN THE RUSSIAN AND CHINESE LANGUAGES V. V. Soleinik MEDICAL PROBLEMATICS OF THE RUSSIAN PRINT MEDIA S. P. Suvorova MYTH AS A MEANS FOR CONSTRUCTING / RECONSTRUCTING HISTORICAL PROCESS IN THE FOREIGN LITERATURE OF THE END OF THE XX - BEGINNING OF THE XXI CENTURY A. N. Taganov S. G. Shishkina FRAGMENT OF SPEECH PORTRAIT OF THE GERMAN JOURNALIST (BY THE CRITERION OF HIS SPEECH ORIENTATION TOWARDS RECIPIENT) A. V. Taktarova TYPOLOGIZATION OF LINGUISTIC PECULIARITIES OF THE STATEMENTS OF EDUCATIONAL NATURE I. V. Tayanovskaya REPRESENTATION OF UASTYRDZHI IN MYTHOLOGICAL POETRY OF THE OSSETIANS A. M. Tekaeva PARK CONTEXT IN THE “SCULPTURAL” ECPHRASES BY I. ANNENSKY T. V. Khoroshavina TEXT OF TOURIST DESTINATION PRESENTATION: ON RAISING THE QUESTION ABOUT FEATURES OF STUDY AND TERMINOLOGY OF ANALYSIS O. N. Khudyakova ONCE MORE ON THE “THEORY OF THREELINGUISM” G. T. Khukhuni A. A. Osipova VIEW OF NARRATION IN THE HISTORICAL AND FANTASY NOVEL BY L. PERUTZ “THE MARQUIS OF BOLIBAR” L. A. Chekhlova BLOG AS A MEANS FOR ELECTRONIC ENGLISH LANGUAGE TEACHING L. S. Chikileva MARGINALIZATION OF A NARRATIVE SPACE OF A LITERARY HYPER-NARRATION E. A. Chuvil'skaya FOLKLORIC AND ETHNOGRAPHICAL ELEMENTS IN THE STORY BY V. I. BOYARINOVA«™ШТª» L. E. Shabdarova E. M. Andrianova INTERPRETATION OF Ğ. TUQAY IN THE TATAR POETRY OF THE 1920-1930S N. M. Yusupova MYSTERY OF WAR AND ORIGINALITY OF HISTORICISM IN POETIC ENSEMBLE “RUSSIAN GODS” BY D. ANDREEV M. V. Yakovlev
PROBLEMS OF ADOPTION OF RUSSIAN PHONETICS BY THE FOREIGN AUDIENCE DEPENDING ON THE NATIVE LANGUAGE OF THE STUDENTS E. A. Andreyushina
EVALUATIVE CATEGORIZATION OF PROTOTYPICAL COMPONENTS OF A HEALTHY LIFESTYLE IN THE NETWORK TEXTS V. S. Batsueva
ON QUESTION OF STUDYING DISCURSIVE COMMUNICATION: LINGUISTIC ASPECT E. V. Bessonova V. V. Volokhova Y. V. Zubkova
ETHNOCULTURAL SPECIFICITY OF REPRESENTATION OF CONCEPT “SAFETY” IN THE RUSSIAN AND ENGLISH LINGUISTIC WORLDVIEWS L. V. Vardanyan E. S. Shchukina
THE STORY BY A. P. CHEKHOV “THE BISHOP” IN THE CONTEXT OF RUSSIAN LITERARY THANATOLOGY V. V. Volkov N. V. Volkova
REPRESENTATION OF VARIABILITY OF THE VERBS ON - ИЗОВА AND -ИЗИРОВА- IN THE DICTIONARIES OF MODERN RUSSIAN LANGUAGE E. A. Gorobets
NOMEN AND BRAND: PSKOV BLENDING IN THE CONTEXT OF GENERAL PROBLEMS OF TERRITORY BRANDING A. A. Egorov
ETHNOCULTURAL FEATURES OF REPRESENTATION OF CONCEPT HOMELAND (BY THE MATERIAL OF WESTERN SIBERIA GERMANS’ WORKS) Z. B. Esmurzaeva E. V. Novikova
VERBAL AND NON-VERBAL WAYS OF EXPRESSING EMOTIONS IN THE VIETNAMESE LANGUAGE Y. O. Konovalova F. T. Van
DIALOGIC NATURE IN THE POLITICAL AND ECCLESIASTICAL TYPES OF DISCOURSE (COMPARATIVE ASPECT) O. A. Krylova D. V. Orekhova
LITERARY CRITICISM ON THE DEVELOPMENT OF A GENRE OF A STORY IN THE TATAR LITERATURE (1960-1980) C. M. Kurakova
META-COMMUNICATIVE DESCRIPTION OF SMILES AND LABIAL EXPRESSIONS IN ABNORMAL COMMUNICATION E. M. Martynova
COMPARATIVE ANALYSIS OF ASSOCIATIVE FIELDS DIFFERING IN FIXATION CYCLE AS A MEANS FOR IDENTIFYING DYNAMICS OF A CONCEPT D. A. Morel' Morel'
CONSTRUCTION VOCABULARY IN THE METAPHORICAL REPRESENTATION OF A CONCEPTUAL SPHERE “HUMAN BEING AS A BIOLOGICAL CREATURE” IN THE ENGLISH AND RUSSIAN LANGUAGES D. A. Murtazina
SPECIFICS OF TRANSLATING WORD COMBINATIONS IN THE TARGET-LANGUAGE TEXTS ON THE SITE TATAR-INFORM.RU G. A. Nabiullina R. R. Sabirova
ORGANIZATION OF INDEPENDENT LITERARY AND REGIONAL STUDIES WORK AT THE LESSON OF LITERATURE IN MULTIETHNIC GROUPS OF THE INSTITUTIONS OF SECONDARY PROFESSIONAL EDUCATION N. G. Perevozchikova
FOREIGN LANGUAGE INCLUSIONS OF THE AUSTRALIAN ORIGIN IN THE RUSSIAN TRANSLATIONS BY THE MATERIAL OF NOVEL “COONARDOO” BY K. S. PRICHARD T. A. Piskovets
TRANSFORMATION OF BIBLICAL PLOT IN THE STORY “JONAH FOR EXAMPLE” (“JONAS ZUM BEISPIEL”) BY UWE JOHNSON Z. I. Romanova
RUSSIAN COMMERCIAL NAMES OF THE SOVIET AND MODERN PERIODS THROUGH THE PRISM OF SYSTEMIC AND STRUCTURAL APPROACH O. E. Sinyavskaya
THEORY OF FORMING THE VOCABULARY OF THE RUSSIAN LITERARY LANGUAGE IN THE WORKS BY A. P. SUMAROKOV A. N. Sitsyna-Kudryavtseva
INTERACTION OF POSITIVE AND NEGATIVE POLITENESS BY THE EXAMPLE OF THE SITUATION “INVITATION” (COMPARATIVE ASPECT) O. S. Soldatova
LEXICAL MEANS OF REPRESENTATION OF EMOTION “SURPRISE” IN THE RUSSIAN AND CHINESE LANGUAGES V. V. Soleinik
MYTH AS A MEANS FOR CONSTRUCTING / RECONSTRUCTING HISTORICAL PROCESS IN THE FOREIGN LITERATURE OF THE END OF THE XX - BEGINNING OF THE XXI CENTURY A. N. Taganov S. G. Shishkina
FRAGMENT OF SPEECH PORTRAIT OF THE GERMAN JOURNALIST (BY THE CRITERION OF HIS SPEECH ORIENTATION TOWARDS RECIPIENT) A. V. Taktarova
TYPOLOGIZATION OF LINGUISTIC PECULIARITIES OF THE STATEMENTS OF EDUCATIONAL NATURE I. V. Tayanovskaya
TEXT OF TOURIST DESTINATION PRESENTATION: ON RAISING THE QUESTION ABOUT FEATURES OF STUDY AND TERMINOLOGY OF ANALYSIS O. N. Khudyakova
VIEW OF NARRATION IN THE HISTORICAL AND FANTASY NOVEL BY L. PERUTZ “THE MARQUIS OF BOLIBAR” L. A. Chekhlova
FOLKLORIC AND ETHNOGRAPHICAL ELEMENTS IN THE STORY BY V. I. BOYARINOVA«™ШТª» L. E. Shabdarova E. M. Andrianova
MYSTERY OF WAR AND ORIGINALITY OF HISTORICISM IN POETIC ENSEMBLE “RUSSIAN GODS” BY D. ANDREEV M. V. Yakovlev