Contents October 1, 2017 Open access 2017. Issue 10-2 All issues Top Study of Literature THE IDEOLOGICAL AND ARTISTIC ORIGINALITY OF PAUL HEYSE’S POETIC NOVELLA “URICA” I. V. Vashchenko AUTHOR’S SIMILES IN THE STORY OF KORYAK WRITER KETSAI KEKKETYN (BY THE MATERIALS OF THE STORY “EVNYTO-HERDER”) T. A. Golovaneva E. N. Kuz'mina FOLKLORE IN THE CREATIVE WORKS OF THE UDMURT CHILDREN’S POET G. A. KHODYREV T. I. Zaitseva Y. N. Razina DEVELOPMENT OF KYRGYZ PRINT MEDIA IN THE PERIOD OF 2005-2010 K. K. Kakishov ENCIPHERED TOPONYMS IN THE GERMAN NOVEL BY I. BREZNA “DIE BESTE ALLER WELTEN” AND ITS TRANSLATION INTO THE SLOVAK LANGUAGE V. S. Knyaz'kova “RUSSIAN PHILOLOGY ASSOCIATION” AS A FACTOR TO WITHSTAND DEHUMANIZATION PROCESSES M. A. Kulabukhova V. A. Kulabukhova D. A. Kulabukhov HAGIOGRAPHY OF SAINT VARLAAM KERETSKY AND ORAL TRADITION OF WHITE SEA REGION I. N. Mineeva THE FIRST RESEARCH CENTERS IN TATARSTAN IN THE FIRST THIRD OF THE XX CENTURY AND G. IBRAGIMOV’S ACTIVITY K. M. Minnullin INTERTEXTUALITY OF POST-MODERNIST TEXT (BY THE MATERIAL OF TATYANA TOLSTAYA’S SHORT STORY “RIVER OKKERVIL”) G. V. Mishina Linguistics THE PECULIARITIES OF GENDER APPROACH TO TRANSLATION OF LITERARY DISCOURSE (BY THE EXAMPLE OF TRANSLATIONS OF THE NOVEL “WOMEN AS LOVERS” BY E. JELINEK FROM GERMAN INTO RUSSIAN) T. V. Akasheva N. M. Rakhimova ON THE REALIA IN W. MORRIS’S WORKS A. Y. Aristov NON-PRODUCTIVE WORD-FORMATIVE AFFIXES OF ADJECTIVES IN THE CRIMEAN TATAR LANGUAGE Z. A. Asanova N. S. Seidametova PROVERBS AND SAYINGS AS MEANS OF LINGUIOCULTURAL REALIA REPRESENTATION T. V. Babiyan CLASSIFICATION OF TERMS OF THE GERMAN LANGUAGE IN THE SPHERE OF LABOUR PROTECTION O. A. Bashkirova T. N. Sharapova THEORIES ABOUT ORIGINS AND DEVELOPMENT OF NEW ZEALAND ENGLISH A. R. Bekeeva SOCIOLINGUISTIC PROFILE OF THE COUNTRIES OF TROPICAL AFRICA (NIGERIA AND EQUATORIAL GUINEA) A. A. Borisova ON THE QUESTION OF AGNONYMIC ERRORS: SOME WORDS ABOUT PARONYMS IN THE MODERN FRENCH LANGUAGE A. S. Bubnova SUBJECTIVE FACTOR IN LANGUAGE, COMPLEX STRUCTURE OF DEIXIS AND TENSE CATEGORY V. V. Varlamova IMAGES OF THE RUSSIAN RUBLE IN THE KOREAN ECONOMIC CARICATURES FROM 2014 TO 2017 Y. A. Vasil'ev A. V. Ivanova PRAGMATIC AND FUNCTIONAL PECULIARITIES OF COLOUR TERMS IN ADVERTISING DISCOURSE (BY THE MATERIAL OF PROMO-TEXTS BY MERCEDES-BENZ COMPANY) A. A. Velichko IDENTIFICATION AND CLASSIFICATION OF METAPHORS BY THE MATERIAL OF THE BRITISH MUSICAL EDITION NME M. S. Gallyamova T. Y. Baklykova BIOCOGNITIVE ONTOLOGY OF GRAMMATICAL CATEGORIES AND SYNTACTICAL CONSTRUCTIONS A. S. Druzhinin THE ROLE OF PRECEDENT TEXTS IN REPRESENTING VALUE ORIENTATIONS IN MODERN MASS MEDIA TEXTS V. N. Eremkina PROSODIC PECULIARITIES OF SCIENTIFIC TEXTS V. V. Zueva NON-VERBAL COMPONENT OF SLOGAN ON CLOTHES O. N. Ivus COMPARATIVE STUDY OF SENTENCES TYPES IN THE TATAR AND RUSSIAN LANGUAGES (BY THE MATERIAL OF SPORTS TEXTS AND SENTENCES) L. K. Ishkinina THE PROBLEM OF STANDARD AGAINST THE BACKGROUND OF DIALECTS DIVERSITY IN DIFFERENT LANGUAGES OF THE WORLD V. G. Karavaeva S. V. Androsova ON THE ISSUE OF STUDYING LEXICAL HOMONYMY IN THE ZONES OF LANGUAGE AND DIALECTS INTERACTION (BY THE MATERAIL OF THE GERMAN LANGUAGE) V. I. Karpov TENSE-ASPECT PARTICLE 着 IN THE MODERN CHINESE LANGUAGE E. V. Kravchenko THE LEXICAL MEANS OF SPATIAL SEMANTICS EXPRESSION IN TEXTUAL LANDSCAPE UNITS (BY THE MATERIAL OF S. N. SERGEYEV-TSENSKY’S WORKS) Y. Liu PRAGMATIC PECULIARITIES OF THE SPEECH OF COMIC ACTORS PERFORMING IN THE GENRE “STAND-UP” (BY THE MATERIAL OF THE ENGLISH LANGUAGE) E. V. Manzheleevskaya PRECEDENT PHENOMENA IN V. M. PURISHKEVICH’S RHETORIC (BY THE MATERIALS OF THE STATE DUMA SESSIONS OF THE RUSSIAN EMPIRE OF THE II CONVOCATION) A. V. Matveev THE ANALYSIS OF THE LEXICAL-SEMANTIC GROUP OF WORDS (COMPOSITES) WITH THE COMMON COMPONENT “FITNESS” N. A. Medvedeva TECHNIQUES TO CREATE RHYTHMICITY OF MODERN COMMERCIALS E. S. Morilova THE PROBLEM OF TRANSFERRING TERMS-NEOLOGISMS WHEN TRANSLATING SPECIAL TEXTS O. V. Murduskina Y. V. Vedernikova MANIFESTATION OF LANGUAGE CATEGORIZATION IN THE SYSTEM OF CLASSIFIERS OF THE CHINESE LANGUAGE M. N. Obraztsova P. V. Novichkova SOME PECULIARITIES OF SEMANTICS OF THE OLD ENGLISH ADJECTIVES-ANTONYMS (BY THE MATERIAL OF THE ADJECTIVES HEFIG-LEOHT) E. A. Paimakova G. O. Luk'yanova EXPRESSING MOTION IN THE SPANISH LANGUAGE ON THE BASIS OF CONSTRUCTIONS WITH THE VERBS OF MOTION Y. V. Palii LEXICAL-GRAMMATICAL MEANS OF MANIPULATION IN THE JAPANESE PRE-ELECTION DISCOURSE (BY THE MATERIAL OF JAPANESE POLITICIANS’ PUBLIC STATEMENTS) T. N. Permyakova THE PECULIARITIES OF NEWSPAPER DISCOURSE OF KHRUSHCHEV THAW PERIOD E. A. Perova REPRESENTATION OF DONALD TRUMP’S IMAGE IN BRITISH MEDIA TEXTS OF POLITICAL ORIENTATION E. V. Ponomareva WORD FORMATION OF ORDINAL NUMBERS IN THE LANGUAGE OF THE FOREST YUKAGHIR PEOPLE P. E. Prokop'eva V. V. RADLOV’S WORK “PHONETICS OF THE NORTHERN TURKIC LANGUAGES” AND SOME TOPICAL PROBLEMS OF KYRGYZ LINGUISTICS S. Z. Sadykova DENOTATIONS OF SALT-MARSHES IN THE LANGUAGE OF THE BARGA OF NORTHEAST CHINA E. V. Sundueva THE IMPORTANCE OF REJECTABLE/IMPRESCRIPTIBLE BELONGING AS A SEMANTIC OPPOSITION IN POSSESSIVENESS SPHERE I. M. Sushkova LEXICAL-SEMANTIC PECULIARITIES OF THE CONTEMPORARY SPANISH LANGUAGE OF PERU Y. A. Toporkova REGIONAL LANGUAGE VARIABILITY IN THE BRITISH AND AMERICAN EDITIONS OF “HARRY POTTER” V. E. Fraiman ON THE PROBLEM OF DEFINING THE NOTION “LINGUISTIC ISLAND” R. V. Furtsev ON SOME WORD-FORMATIVE SUFFIXES IN SH. I. GYUL'SHENI’S “DIVAN” WRITTEN IN THE AZERBAIJANI LANGUAGE Z. K. Khalilova SINGULARITY OF PREDICATIVE FEATURE IN THE TEXT OF “DESCRIPTION” TYPE V. M. Khamaganova THE SYNTACTIC PECULIARITIES OF DIPLOMATIC TEXT FROM THE PERSPECTIVE OF EQUIVALENCE IN TRANSLATION N. P. Chepel' ECONOMIC ARTICLE HEADLINE AS A LINGUOCULTURAL CONCEPT S. V. Chertousova ADOPTION OF BORROWED WORDS IN THE RUSSIAN-LANGUAGE AND CHINESE-LANGUAGE INTERNET K. Zhang METHODS OF RUSSIAN XENONYMS NOMINATION IN IRIS MURDOCH’S PROSE FICTION O. V. Chuprakova BASIC PECULIARITIES OF BATH TEXT OF ENGLISH LITERATURE O. S. Shurupova Pedagogical Sciences PECULIARITIES OF TEACHING A FOREIGN LANGUAGE TO VISUALLY-IMPAIRED ADULTS T. M. Gulaya S. A. Romanova VIDEO LESSON AND VIDEO REPORT IN THE PROJECT “THE RUSSIAN LANGUAGE - THE TERRITORY OF EDUCATION”: METHODOLOGICAL AND LINGUODIDACTIC ASPECTS T. A. Danilevskaya M. E. Trubchaninova METHODS AND WAYS TO RAISE THE MOTIVATION FOR FOREIGN LANGUAGE LEARNING AMONG AGRARIAN STUDENTS N. E. Lysenko REPRESENTATION OF LANGUAGE FUNCTIONAL ASPECTS IN EDUCATIONAL AIDS ON ORAL SPEECH DEVELOPMENT IN THE CONTEXT OF MULTILINGUAL TRAINING AT NON-LINGUISTIC INSTITUTIONS OF HIGHER EDUCATION S. N. Rybkina ALGORITHM FOR TEACHERS AND STUDENTS TO CREATE THEIR OWN INTELLECTUAL PRODUCT IN THE FORM OF PRESENTATION T. V. Salynskaya ON THE ISSUE OF THE FINAL CERTIFICATION OF LISTENERS OF THE PROGRAM “INTERPRETER IN THE SPHERE OF PROFESSIONAL COMMUNICATION” IN THE CLASSROOM-DISTANT FORM E. Y. Semushina G. V. Galiullina CONTINUITY OF RESEARCH COMPETENCE FORMATION IN THE THREE-LEVEL SYSTEM OF HIGHER EDUCATION M. A. Khlybova METHODICAL PECULIARITIES OF USING “SPANGLISH” AS LINGUO-CULTURAL SIMULATOR WHEN TEACHING SPANISH AS A SECOND FOREIGN LANGUAGE AT A MILITARY HIGHER EDUCATION ESTABLISHMENT T. P. Shvets
AUTHOR’S SIMILES IN THE STORY OF KORYAK WRITER KETSAI KEKKETYN (BY THE MATERIALS OF THE STORY “EVNYTO-HERDER”) T. A. Golovaneva E. N. Kuz'mina
FOLKLORE IN THE CREATIVE WORKS OF THE UDMURT CHILDREN’S POET G. A. KHODYREV T. I. Zaitseva Y. N. Razina
ENCIPHERED TOPONYMS IN THE GERMAN NOVEL BY I. BREZNA “DIE BESTE ALLER WELTEN” AND ITS TRANSLATION INTO THE SLOVAK LANGUAGE V. S. Knyaz'kova
“RUSSIAN PHILOLOGY ASSOCIATION” AS A FACTOR TO WITHSTAND DEHUMANIZATION PROCESSES M. A. Kulabukhova V. A. Kulabukhova D. A. Kulabukhov
THE FIRST RESEARCH CENTERS IN TATARSTAN IN THE FIRST THIRD OF THE XX CENTURY AND G. IBRAGIMOV’S ACTIVITY K. M. Minnullin
INTERTEXTUALITY OF POST-MODERNIST TEXT (BY THE MATERIAL OF TATYANA TOLSTAYA’S SHORT STORY “RIVER OKKERVIL”) G. V. Mishina
THE PECULIARITIES OF GENDER APPROACH TO TRANSLATION OF LITERARY DISCOURSE (BY THE EXAMPLE OF TRANSLATIONS OF THE NOVEL “WOMEN AS LOVERS” BY E. JELINEK FROM GERMAN INTO RUSSIAN) T. V. Akasheva N. M. Rakhimova
NON-PRODUCTIVE WORD-FORMATIVE AFFIXES OF ADJECTIVES IN THE CRIMEAN TATAR LANGUAGE Z. A. Asanova N. S. Seidametova
CLASSIFICATION OF TERMS OF THE GERMAN LANGUAGE IN THE SPHERE OF LABOUR PROTECTION O. A. Bashkirova T. N. Sharapova
SOCIOLINGUISTIC PROFILE OF THE COUNTRIES OF TROPICAL AFRICA (NIGERIA AND EQUATORIAL GUINEA) A. A. Borisova
ON THE QUESTION OF AGNONYMIC ERRORS: SOME WORDS ABOUT PARONYMS IN THE MODERN FRENCH LANGUAGE A. S. Bubnova
IMAGES OF THE RUSSIAN RUBLE IN THE KOREAN ECONOMIC CARICATURES FROM 2014 TO 2017 Y. A. Vasil'ev A. V. Ivanova
PRAGMATIC AND FUNCTIONAL PECULIARITIES OF COLOUR TERMS IN ADVERTISING DISCOURSE (BY THE MATERIAL OF PROMO-TEXTS BY MERCEDES-BENZ COMPANY) A. A. Velichko
IDENTIFICATION AND CLASSIFICATION OF METAPHORS BY THE MATERIAL OF THE BRITISH MUSICAL EDITION NME M. S. Gallyamova T. Y. Baklykova
THE ROLE OF PRECEDENT TEXTS IN REPRESENTING VALUE ORIENTATIONS IN MODERN MASS MEDIA TEXTS V. N. Eremkina
COMPARATIVE STUDY OF SENTENCES TYPES IN THE TATAR AND RUSSIAN LANGUAGES (BY THE MATERIAL OF SPORTS TEXTS AND SENTENCES) L. K. Ishkinina
THE PROBLEM OF STANDARD AGAINST THE BACKGROUND OF DIALECTS DIVERSITY IN DIFFERENT LANGUAGES OF THE WORLD V. G. Karavaeva S. V. Androsova
ON THE ISSUE OF STUDYING LEXICAL HOMONYMY IN THE ZONES OF LANGUAGE AND DIALECTS INTERACTION (BY THE MATERAIL OF THE GERMAN LANGUAGE) V. I. Karpov
THE LEXICAL MEANS OF SPATIAL SEMANTICS EXPRESSION IN TEXTUAL LANDSCAPE UNITS (BY THE MATERIAL OF S. N. SERGEYEV-TSENSKY’S WORKS) Y. Liu
PRAGMATIC PECULIARITIES OF THE SPEECH OF COMIC ACTORS PERFORMING IN THE GENRE “STAND-UP” (BY THE MATERIAL OF THE ENGLISH LANGUAGE) E. V. Manzheleevskaya
PRECEDENT PHENOMENA IN V. M. PURISHKEVICH’S RHETORIC (BY THE MATERIALS OF THE STATE DUMA SESSIONS OF THE RUSSIAN EMPIRE OF THE II CONVOCATION) A. V. Matveev
THE ANALYSIS OF THE LEXICAL-SEMANTIC GROUP OF WORDS (COMPOSITES) WITH THE COMMON COMPONENT “FITNESS” N. A. Medvedeva
THE PROBLEM OF TRANSFERRING TERMS-NEOLOGISMS WHEN TRANSLATING SPECIAL TEXTS O. V. Murduskina Y. V. Vedernikova
MANIFESTATION OF LANGUAGE CATEGORIZATION IN THE SYSTEM OF CLASSIFIERS OF THE CHINESE LANGUAGE M. N. Obraztsova P. V. Novichkova
SOME PECULIARITIES OF SEMANTICS OF THE OLD ENGLISH ADJECTIVES-ANTONYMS (BY THE MATERIAL OF THE ADJECTIVES HEFIG-LEOHT) E. A. Paimakova G. O. Luk'yanova
EXPRESSING MOTION IN THE SPANISH LANGUAGE ON THE BASIS OF CONSTRUCTIONS WITH THE VERBS OF MOTION Y. V. Palii
LEXICAL-GRAMMATICAL MEANS OF MANIPULATION IN THE JAPANESE PRE-ELECTION DISCOURSE (BY THE MATERIAL OF JAPANESE POLITICIANS’ PUBLIC STATEMENTS) T. N. Permyakova
REPRESENTATION OF DONALD TRUMP’S IMAGE IN BRITISH MEDIA TEXTS OF POLITICAL ORIENTATION E. V. Ponomareva
V. V. RADLOV’S WORK “PHONETICS OF THE NORTHERN TURKIC LANGUAGES” AND SOME TOPICAL PROBLEMS OF KYRGYZ LINGUISTICS S. Z. Sadykova
THE IMPORTANCE OF REJECTABLE/IMPRESCRIPTIBLE BELONGING AS A SEMANTIC OPPOSITION IN POSSESSIVENESS SPHERE I. M. Sushkova
ON SOME WORD-FORMATIVE SUFFIXES IN SH. I. GYUL'SHENI’S “DIVAN” WRITTEN IN THE AZERBAIJANI LANGUAGE Z. K. Khalilova
THE SYNTACTIC PECULIARITIES OF DIPLOMATIC TEXT FROM THE PERSPECTIVE OF EQUIVALENCE IN TRANSLATION N. P. Chepel'
VIDEO LESSON AND VIDEO REPORT IN THE PROJECT “THE RUSSIAN LANGUAGE - THE TERRITORY OF EDUCATION”: METHODOLOGICAL AND LINGUODIDACTIC ASPECTS T. A. Danilevskaya M. E. Trubchaninova
METHODS AND WAYS TO RAISE THE MOTIVATION FOR FOREIGN LANGUAGE LEARNING AMONG AGRARIAN STUDENTS N. E. Lysenko
REPRESENTATION OF LANGUAGE FUNCTIONAL ASPECTS IN EDUCATIONAL AIDS ON ORAL SPEECH DEVELOPMENT IN THE CONTEXT OF MULTILINGUAL TRAINING AT NON-LINGUISTIC INSTITUTIONS OF HIGHER EDUCATION S. N. Rybkina
ALGORITHM FOR TEACHERS AND STUDENTS TO CREATE THEIR OWN INTELLECTUAL PRODUCT IN THE FORM OF PRESENTATION T. V. Salynskaya
ON THE ISSUE OF THE FINAL CERTIFICATION OF LISTENERS OF THE PROGRAM “INTERPRETER IN THE SPHERE OF PROFESSIONAL COMMUNICATION” IN THE CLASSROOM-DISTANT FORM E. Y. Semushina G. V. Galiullina
CONTINUITY OF RESEARCH COMPETENCE FORMATION IN THE THREE-LEVEL SYSTEM OF HIGHER EDUCATION M. A. Khlybova
METHODICAL PECULIARITIES OF USING “SPANGLISH” AS LINGUO-CULTURAL SIMULATOR WHEN TEACHING SPANISH AS A SECOND FOREIGN LANGUAGE AT A MILITARY HIGHER EDUCATION ESTABLISHMENT T. P. Shvets